It is not always possible, or even desirable, to build a brand new destination store or purchase that charming historic structure that you have always admired, but it is essential to take a good look at the exterior that you have and of yourself. ensure it looks its best, from shop windows to paint jobs.
We have written many times about the importance of treating your website homepage as if it were a second storefront. But now is not the time to neglect your physical appearance.
Sidewalk curb appeal matters: No one really wants to walk into a store if your sign is only partially lit, paint is peeling, or your storefronts are dusty or disorganized, according to RetailCustomerExperience.com, a dedicated web portal. to help retailers differentiate themselves through experience, rather than price.
Survey results cited by Retail Customer Experience found that 95% of consumers consider the outward appearance of a store to be an important factor when deciding where to shop, and more than half will avoid a store if the exterior appears to be poorly maintained. Take-out? Sweep the sidewalk, clean windows, update signage and aquatic plants.
Of course, if you’re planning something new and exciting and looking for some inspiration, here are a few examples of stores that have raised the bar when it comes to exterior appearances by creating, acquiring, or renovating spaces. eye-catching retail stores.