Alexis Bittar returns to the namesake jewelry brand

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There was a period in the mid-late years and early 2010s when Alexis Bittar was the crème de la crème of the jewelry world. Her hand-carved Lucite balls and crystal encrusted stones have helped her brand become an accessories empire, winning over big-wig Mother Next Door fans like Madonna and Lady Gaga.

For those wondering where he’s been, the designer pulled himself out of the industry after selling his business in 2015 to Brooks Brothers, and he’s spent years focusing on fatherhood. But now Bittar is set to relaunch his eponymous label after buying it from Brooks Brothers, which filed for bankruptcy last year.

Relaunched today on the brand’s website, the second chapter of Bittar focuses less on celebrities and influencers and more on reestablishing its New York roots and footprint (an October rollout will include five new stores. in New York and 1 in San Francisco). His new campaign featuring women of all ages picks up where he left off – some of his most memorable past images are of older stars like Lauren Hutton, Joan Collins and the AbFab duo wearing his designs.

Its returning collection of artistic and sculptural metals will feel familiar to longtime fans while maintaining a sense of new appeal to new buyers. While he’s come a long way since he started selling jewelry on the streets of SoHo, one thing hasn’t changed: The mission of this new iteration of Alexis Bittar is to build on his inclusive beliefs and join the conversation he started. those decades ago.

Photos courtesy of Alexis Bittar

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