Austin-born jewelry brand adorns Dallas with its first pop-up store

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There’s a new Stella & Dot party in Dallas, and this time it’s not in someone’s living room or on the Facebook feed. The Austin-born jewelry brand opened its first-ever Dallas pop-up store at 3010 N. Henderson Ave.

Known as a home-based business built around a social-shopping business platform, Stella & Dot was founded by CEO Jessica Herrin in Austin as a way for women to make money off a work schedule. flexible. It has become one of the most popular “side hustles”.

Now, 11 years later, the company is headquartered in San Francisco and Dallas is home to the brand’s first physical experience.

“We wanted Stella & Dot’s first pop-up in Texas, where it all started in my living room,” Herrin said in a statement. “Dallas is the perfect choice. We’re excited to grow here, expand our community of stylists and clients, and give back through fundraising events that directly support the area.”

In addition to shopping, Dallas customers will have the opportunity to interact with local nonprofit organizations and Dallas-area artisans.

“We want this space to be a place to connect, which is why we’re hosting over 50 events throughout the month,” says Herrin. “Our brand isn’t just about the product; it’s about service and a rewarding and fun experience for women, and we’ll enhance that with local flavor thanks to the artists, brands and philanthropic partners who take part. .”

In the beautiful space, shoppers will find the latest Stella & Dot collections, as well as a custom mural by local artist Alli Koch.

Planned events include a bag monogram with artist Viv Jordan, mini manicures with Cherry, and a panel discussion with HER HQ. The launch of the summer collection will take place on April 4.

The pop-up store will be open every day until April 20, from 11 a.m. to 7 p.m. Monday to Thursday, from 10 a.m. to 7 p.m. on Friday and Saturday and from 12 p.m. to 6 p.m. on Sunday.

For more information and a calendar of events, visit the shop website.

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