Leading Jewelry Manufacturer Diversifies Distribution Channels to Reduce Marketing Costs
FAIRFIELD, NJ / ACCESSWIRE / July 20, 2021 / Bergio International Inc. (OTC PINK: BRGO), a global pioneer in jewelry design and manufacture, has been officially accepted into the exceptionally selective Walmart marketplace.
Walmart is the world’s largest omnichannel retailer and its marketplace is an organized community of respected professional sellers who deliver only top-quality, genuine products and top-notch customer service. Aphrodite’s, a brand of Bergio International, will join an elite group of household brands in the market, including TOMS, Hasbro, DELL and Eddie Bauer. The scale of this new partnership will allow Aphrodite to tap into the 265 million customers Walmart currently reaches each year.
“We aim to connect with our customers wherever they shop, and entering the Walmart marketplace only strengthens our distribution diversification and e-commerce strategy,” said Berge Abajian, CEO of Bergio International. “Since welcoming Aphrodite’s into our company, we have worked diligently to elevate the brand and position it in the market as a force to be reckoned with.
Aphrodite will sell her popular experiential gift items, including her jewelry sets, with inspirational messages such as “To My Daughter”, “You Are My Sunshine” and “To My Badass Bestie”. Entering the Walmart marketplace will allow less money to be spent on marketing Facebook ads than the Apple iOS changes recently impacted. Aphrodite currently spends between 52% and 60% per unit on marketing, and marketplace sales will have significantly reduced ad spend from just 8% to 20% per unit. Bergio will launch on Walmart Marketplace in the third quarter of this year in anticipation of the holiday shopping season.
Aphrodite’s joined the Bergio International family earlier this year in February when it was acquired for $ 5 million. With Bergio’s help, improvements were made to all aspects of the Aphrodite brand, including operations, branding, better ROI on ad spend, increased profit margins and better results. healthy.
For more information on Aphrodite, please visit https://www.aphrodites.com.
About Bergio International, Inc.
The Bergio brand, the main asset of the portfolio, is paired with high quality, handcrafted and individually designed pieces with European sensibility, Italian craftsmanship and a daring flair for the unexpected. Founded in 1995, Bergio’s signature innovative design, paired with extraordinary diamonds and gemstones, has earned the company recognition as a highly sought-after supplier of rare and exquisite treasures from around the world. With family jewelry roots stretching back to the 1930s, Founder, CEO and Designer Berge Abajian is a third generation jeweler, combining superior design and manufacturing knowledge to create unparalleled collections of craftsmanship and style. . The Bergio brand offers fine jewelry, fashion silver jewelry, bridal, sewing and leather accessories, priced from $ 50 to $ 250,000. For more information, please visit www.bergio.com.
This press release includes forward-looking statements regarding our business strategy and plans as well as expectations for future growth, all of which are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are not historical . by nature and include those related to future financial and operating results, benefits and synergies of the combined companies, statements regarding the prospects of the company, pricing trends and strengths within the industry, completion dates investment projects, expected sales growth, cost reduction strategies and their results, long term objectives of the Company and other statements of future expectations, beliefs, plans and strategies, anticipated events or trends and similar expressions relating to matters which are not historical facts. These forward-looking statements are predictions only and may differ materially from actual results due to various factors, including changes in the general economy; changes in demand for the Company’s products or in the cost and availability of its raw materials; the actions of its competitors; the success of our clients; technological change; changes in employee relations; government regulations; the litigation, including its inherent uncertainty; difficulties in plant operations and materials; transport, environmental issues; and other unforeseen circumstances. A number of these factors are discussed in the Company’s previous filings with the United States Securities and Exchange Commission, including those detailed under “Risk Factors” in our Annual Report for the year ended. December 31, 2019 filed with the SEC. The Company disclaims any intention or obligation to update any forward-looking statements as a result of developments occurring after the date of this press release. The Safe Harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 (the “Act”) protects companies from any liability for their forward-looking statements if they comply with the requirements of the Act.
Lais Pontes Greene
THE SOURCE: Bergio International, Inc.
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