Coastal-inspired jewelry brand expands retail experience

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A rendering of Gorjana’s upcoming store in Park City, Utah.

Gorjanaa Laguna Beach-founded jewelry brand, is expanding its brick-and-mortar retail presence by seven additional stores across the country in the first half of this year. The first store opening took place in Greenwich, CT. on January the 21st.

“We are investing more in retail expansion in 2022 by expanding into new national markets,” said Jason Griffin Reidel, co-founder and CEO of Gorjana. “Retail is fundamental to our brand growth strategy and we continue to see phenomenal growth in the retail sector. We look forward to bringing the gorjana retail experience to new communities and providing customers with the ability to interact with our brand in person and access services such as online shopping, in-store pickup, same-day delivery, free custom engraving and personalized styling advice. .”

Freestanding display cases will be outfitted with signature details reminiscent of the Pacific Ocean, a nod to the company sea ​​side Headquarter. The omnichannel experience is of utmost importance for the brand, allowing customers to have many points of access to the brand, whether online or in retail stores. The addition of seven new retail store openings this year will bring Gorjana to a total of 33 freestanding brick-and-mortar stores.

Retail opening dates for the first quarter of 2022:

  • January 2022 160 Greenwich Avenue, Greenwich, CT. 06830
  • February 2022 – Pendry Park City, 2417 W High Mountain Road, Park City, UT
  • March 2022 818 NW 23rd Street, Portland, Oregon.

Lenise Willis, Managing Editor, and Adelaide Elliott, Associate Managing Editor, make up the editorial team for Gifts & Decorative Accessories. The team keeps abreast of the latest product trends, market launches, consumer insights and trade news to keep retailers up to date with what’s happening in the giftware industry. With reports from the GDA team, retailers are able to increase customer engagement, diversify their product line and more

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