Dammas Jewelry launches its high jewelry brand, Sama


Leading luxury jewelry and watch retailer in the GCC (Gulf Cooperation Council) region, Damask Jewelry recently launched its high jewelry brand Sama.

“Sama is a natural evolution of the grand vision we set out three years ago. It presents not just a product line, but a complete experience and showcases what lies at the heart of the brand – what Dubai and the UAE have taught us this is a premium and luxurious offering that will capture the essence of the brand globally,” said Anan Fakhreddin, CEO of Damascus.

Heavenly Halo – The enchanting blue hues of oval sapphires, nestled in a halo of pear and marquise cut diamonds, exude elegance.

With Hollywood actress Penélope Cruz as brand ambassador, Damas has evolved from a well-known jewelry retailer to a fine jewelry designer. “We are delighted to work with Penélope, an ambassador whose values ​​and characteristics correspond perfectly to the heart of the brand. She is one of many celebrities we have connected with, but this is by far our most glamorous campaign,” Fakhreddin added.

Sama Jewelry
Infinite Blossom – The necklace set with a combination of deep red rubies emerges from a collection of diamonds that look like flowers.

Sama’s pieces are designed by award-winning designers, who have also honed their skills designing for many international brands. The brand name, Sama, is derived from “Sumou”, which in Arabic means “elevation” or “splendour”. Crafted from diamonds and gemstones weighing no less than 40 carats, the core collection includes radiant rubies, stunning deep blue sapphires, mesmerizing colorless diamonds, gorgeous intense and fancy yellow diamonds, red rubies precious and enchanting emeralds.

Sama Jewelry
Regal Jewel – Evoking the beauty and design of tiaras at Queens’ coronation ceremonies, dark blue oval sapphires are accented by an array of pear, marquise and round cut diamonds.

The one-of-a-kind range – crafted in 18k white, rose and yellow gold as well as platinum – also includes rings with large center stones (minimum 10 carats). Sama’s four-piece wedding set includes a white diamond necklace, earrings, bracelet and ring. The brand maintains transparency and perfection by ensuring that prestigious jewelry laboratories certify the jewelry. Damask jewelry

Sama Jewelry
Eternal Sunshine – Drawing on the rays of the morning sun, intense, fancy yellow diamonds radiate warmth and beauty.

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