“Embrace the changes,” says Valobra, whose eponymous jewelry store has become a Houston institution

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How did you get where you are today? I had little choice in the matter; I grew up training to be the fourth generation jewelry designer behind my great grandfather, grandfather and father. It was my duty to continue the family business and continue the hard work and success they built from scratch, beginning in Turin, Italy in 1905. I was surrounded by jewelry and its know-how as a young child and I learned the business from a very young age.

Who do you credit? As I stand squarely on the shoulders of three great men who have led the business before me, my primary motivation is to pass the torch to the next generation by carefully developing the business, protecting the brand and maintaining the highest level of ethics and professionalism while I do it.

What lessons have you learned that could enlighten and inspire others? Passion and belief in what you do will be of paramount importance to your success. Passion for success may not bring you success, but passion for your work will definitely bring you success.

  • Take great care of your customer. A relentlessly fanatical approach to customer service is another big key to success.
  • Never stop learning about your business and how to improve it.
  • Don’t be afraid of changes; embrace them and try to anticipate them.

What is more important in a successful business: seeking the highest profitability or striving to provide your customers with the best values? It’s like health and happiness, the two don’t exist without the other.

What is new in your life or work that excites you? The constant progression of custom-made jewelry creations for an ever more sophisticated clientele excites me. This challenges my staff and continues to hone our skills and knowledge. In terms of preparing for the future, my long-term goal is to instill in future generations the principles and corporate values ​​that were instilled in me.

What is your greatest accomplishment as a business owner? Open successful jewelry stores in America thousands of miles from my comfort zone and make them very successful. Creating a fun and efficient work environment, cultivating long-term customer and staff loyalty. Always maintain an excellent reputation and an unequivocal ethical position.

What’s one of the hardest things that comes with being a business owner? Successfully adapt to ever-changing trends in my business, compete ethically and effectively in the world of digital content, and constantly create new designs while delivering value and exclusivity to our clientele.

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