Ethically-minded global jewelry brand arrives in Montrose development


While most diamond buyers focus on the four Cs – cut, color, clarity and carat – many buyers are now opting for an additional “E”: ethics. The trend has deepened as more light is shed on the often horrific conditions that diamond workers of all ages endure in Africa, as well as the “conflict diamonds” that come from areas controlled by the warring forces.

Here in Houston, discerning jewelry shoppers will soon have a new option via a global brand shiny earthwhich is set to open its first local showroom this summer in the bustling Montrose Collective mixed-use development. The news comes from Capital Radomthe prolific local developers behind Montrose Collective.

“Brilliant Earth’s mission to provide sustainable and ethical jewelry without sacrificing quality and artful design makes their addition to Montrose Collective a no-brainer,” Courtney Rodrigues, chief marketing officer for Radom Capital, told CultureMap. “We are more than happy to welcome them to the neighborhood.”

Radom staff note that Brilliant Earth will occupy some 3,500 square feet on the Collective’s second floor, just above the new Marmo restaurant. Currently at the permit stage, the premises will probably open this summer.

As fans of the digitally native brand know, Brilliant Earth sources ethical jewelry and conflict-free diamonds. The company, launched in 2005 and based in San Francisco and Denver, also promotes the use of 100% recycled precious metals to minimize our footprint and help reduce the negative impacts of metal mining. Gen Z and millennials are among its biggest fans, helping increase sales by 51% last year.

Currently, there are 15 showrooms and has served customers in more than 50 countries around the world.

Socially conscious too, the brand contributes to nonprofits including Feeding America, Rainforest Alliance, and the NAACP Legal Defense and Educational Fund. Brilliant Earth supports initiatives for fair mining practices, the protection of children from child labor and the restoration of lands that have been destroyed by unregulated mining, the press material notes.

In 2015, the company funded and launched Brilliant Earth Mobile School in the Democratic Republic of Congo, which aims to create an educational and safe haven for children who might otherwise be exploited in diamond mines.

More recently, Brilliant Earth fired all the stones of Russian origin of its showrooms.

Already one of Montrose’s biggest draws, the sprawling, pedestrianized Montrose Collective is home to a dozen retail and dining destinations, with more than 50,000 square feet of retail space and more than 100,000 square feet of office space. Radom Capital is behind familiar and notable developments such as MKT Heights.

CultureMap will provide updates on the progress of the opening of Brilliant Earth.


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