Frank Ocean may be known to be mysterious, but what he’s focused on now is making things that last, jewelry, to be precise. Last week Ocean unveiled Homer, a luxury jewelry brand, and this week it opened its storefront at 70-74 Bowery at the New York Jewelers Exchange.
Designed by ANY, the modernist architecture duo of Nile Greenberg and Michael Abel, the space incorporates aluminum and urethane and fits perfectly into the playful decadence of the jewelry it sells. Pieces range from $ 395 for a silver ring to $ 1.898 million for a diamond-coated white gold necklace, or $ 995 for a colorful tongue ring. The brand also sells silk scarves, which range in price from $ 230 to $ 460, and a collaboration with Prada is on the way, but few details have been shared beyond a handful of photos in the catalog.
Homer is not your usual celebrity brand, however. For example, nothing is for sale online and potential customers have to call or visit the location itself. For this reason, it was essential that the space be as evocative as the merchandise it sells.
The space is sleek and minimal, but far from straightforward, much like Ocean’s musical career, it is both elusive and alluring. Textured white display cases showcase the jewelry on glossy chartreuse backings. On the back wall, there is an image of a silk scarf, and the green jewelry boxes are highlighted by prints of alien figures similar to those featured on the pendants in the collection. Much like the pieces on display, the bright and distinct colors of the brick and mortar store are reminiscent of the futurism of the 90s and early 2000s.
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Although the musician and artist keeps a lot to himself, his appreciation for good design has never been a secret. In 2019, he showed off his impressive Pierre Paulin sofa in a since-deleted Instagram post and in a rare new interview with the Financial Time Regarding Homer’s launch, Ocean spoke about Paulin and other designers who helped inspire the look of the new store. “I have a Pierre Paulin sofa at home, and it’s futuristic, but also natural. Paulin started out as a sculptor who was interested in flowers. I think there is something peaceful and high tech about the natural world. There is one interaction that interests me, ”Ocean said. “I use green a lot because it is the stem of a flower and all the colors go with it. I like Brazilian modernism. The furniture by Sergio Rodrigues is beautiful, warm and welcoming. It’s just… exciting.