Get to know the fine diamond jewelry brand Bee Goddess


Founded in 2017 by Ece Şirin, fine diamond jewelry house Bee Goddess is all about the magical and the mythical.

Comprised of over 900 designs in gold, platinum and silver, expect an abundance of diamonds and gemstones with patterns of ancient symbols, drawn from mythology, alchemy, goddess philosophy and sacred geometry designed to promote personal empowerment and enlightenment.

And this approach has proven popular, as the brand is worn by leading women around the world, from Beyonce and Reese Witherspoon to Cate Blanchett, Rhianna and Naomi Harris, not to mention all 14 boutiques worldwide. Jeweler Ece Şirin shares her thoughts on luxury, style and how she would like her business to evolve.

Felicity Carter: What was your earliest style memory?

Ece Şirin: My earliest style memory belongs to my mother’s vibrant, confident and daring elegance and the way she expressed herself fearlessly with her sense of fashion.

Since then, I have been enchanted by objects that retain their magic, which is why I am drawn to symbolic jewellery. Symbolism is the language of the heart. The creative spirit of the universe speaks to us through symbols. When a symbol appears in your life, it usually marks the beginning of change. All of my jewelry empowers and inspires people by finding and expressing their inner light.

FC: How, when, why did you enter the industry?

ES: For more than 15 years I worked with big companies such as Microsoft and Coca-Cola, but I wanted to create my own brand. I wanted to create a global talismanic jewelry brand to promote personal empowerment, self-realization, joy, and new beginnings.

FC: How would you sum up the aesthetics of the brand?

ES: My mantra is less is more. Our jewels combine elegance, beauty, power and grace. They are timeless and universal and as they are talismanic they provide the wearer with magical keys to unlock the power of the heart and reveal the inner goddess to manifest their dreams.

The world of Bee Goddess connects imagination and reality, enriched by mystical references and spiritual insights from sacred symbols, myths and goddess philosophy. That’s why I believe a Bee Goddess piece of jewelry isn’t just something to own, it’s something to experience and inspire.

FC: What is luxury for you?

ES: It means light and beauty. Anything that raises your vibration appeals to the spirit and speaks to all of our senses. I believe Bee Goddess is not a status symbol, but a soul symbol. The value of each piece is not measured by its carats, but by the infinite light of the soul of the wearer.

FC: What are your long-term goals for the company?

ES: Bee Goddess is the fruit of my lifelong quest for independent, enlightened and joyful living. Since our launch, the company has grown exponentially. We have opened 14 stores across Turkey, we have flagship stores in London and Baku and two stores will open in Germany and one in Dubai in 2022.

We would like to expand further in the UK and are also looking to develop our business partners. We have been part of Harrods top three jewelry brands for several years and also have outlets in Neiman Marcus, Galeries Lafayette, Isetan and Lane Crawford around the world.

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