Gorjana jewelry brand expands to DC and Bethesda – Business Watcher

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Gorjana, a jewelry brand known for its simplistic gold designs and layered sets, is entering the Washington, DC area with two new leases.

The company signed a five-year lease of 1,675 square feet at 3029, rue M NO in Georgetown, Washington, with the owner Eastern Bench.

She also signed a second 940 square foot lease at 4810 Bethesda Avenue in Bethesda, Maryland, with the owner, Federal real estate.

Both stores are scheduled to open on October 15.

“Gorjana is another forward-thinking brand that complements other retail leaders who recently opened their doors in Georgetown,” Philippe Lanier, director of EastBanc, told Commercial Observer. “In particular, as we enter the holiday season, their sleek and accessible product line lends itself to a better in-person browsing and shopping experience, and we look forward to continuing to attract in-demand physical retailers to Georgetown. for the community to explore firsthand.

As the retail industry learns to recover and adapt to today’s environment, there are a limited number of brands that are growing and connecting well with their customers with an in-store and in-store merchandise strategy. line, Lanier added.

“Here at Georgetown, we are engaged with great brands that fall into this category and have made, or are about to make, flexible market agreements with these tenants to expose them to the local community,” said Lanier. “Gorjana is one of those brands [which] combines great storytelling with a quality product and turns out to connect with their customer.

This includes brands such as Everlan, Area, Brand Faherty and Avocado Mattress, all of which signed leases in Georgetown this year, by Lanier.

EastBanc represented itself in the case, while Jennifer Price, director of KLNB, represented Gorjana.

The Bethesda store is part of the 536,000 square foot mixed-use mall known as the Bethesda Row. The company now has 23 stores in total.

“Currently, DC and Bethesda represent one of our major e-commerce metropolitan areas, so we’re excited to bring our branded retail store experience to these communities.” Gorjana reidel, Gorjana’s co-founder said in a prepared statement. “We want to share pieces of our home in Laguna Beach with every community that we are a part of and the DC metro area is going to get it in a really big and beautiful way.”

Keith Loria can be contacted at [email protected].

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