Green Bay jewelry store owner finds hidden gem after tearing down building | WFRV Local 5


GREEN BAY, Wis. (WFRV) – A hidden gem in Green Bay has been discovered by accident.

A jewelry store owner thought he was just tearing down an old building, but found a Coca Cola mural hidden between two of his stores.

Jim Meyer’s father started the business in their living room in the 1950s. Meyer and his family lived in the back of the house, and the jewelry store was out front.

Jim eventually took over the business in the 1970s. He and his team had operated out of two buildings for years.

Meyer Jewelers was suffering at the start of the COVID-19 pandemic, so the store closed in March.

Their office building was aging, so Meyer decided to tear it down, and that’s when he made the shocking discovery.

“I was surprised to see it. When we demolished the building, we noticed Oh my God, it’s a Coca Cola sign.

The mural has faded, but you can still see the words “delicious and refreshing” along with the brand’s iconic logo.

Dennis Jacobs is the Associate of the Local History and Genealogy Library at the Brown County Library’s central location. Meyer Jeweler’s current building was once a grocery store, Blazei’s Super Market. Al Blazei owned the store in the Astor Park neighborhood. Jacobs says Blazei was well-liked in the community.

“It had a number of adverts and it seems to be quite a popular place. Grocery stores back then were neighborhood markets, we didn’t have big chains like we have today.

If you haven’t seen the mural yet, you should prepare to take a trip soon. Meyer plans to launch a replacement panel this year.

“It won’t be as big as the Coca-Cola mural, but it will still be a good size,” says Meyer.


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