How the founder of the celebrity-adored jewelry brand organizes her day

  • Charlotte Alden is the founder of the lottie jewelry company, which she started after losing her job last year.
  • Models and celebrities are already sporting her handmade creations.
  • At Insider, Alden gives a behind-the-scenes look at running a jewelry brand as the category heats up.
  • See more stories on the Insider business page.

Charlotte Alden was working as an art specialist at an auction house when COVID-19 reached the United States and shut down around 200,000 businesses. She lost her job and struggled to find another one, so she bought a bead kit from Amazon and started her own jewelry business in October.

“It has never been so feasible to start an e-commerce business,” said Alden, founder of jewelry start-up lottie, who already counts model Nina Agdal, “The Bachelor’s” Hannah Goodwin and her fans. basketball player Dwayne Wade’s daughter, Zaya Wade. . Alden makes all the jewelry, including $ 150 body chains and $ 70 bracelets, and is also getting ready for a New York pop-up with Gen Z favorite brand Love Shack Fancy.

She is one of 4 million people who started a business in 2020, a 24% increase from the previous year. In addition, it has entered a thriving market: the global jewelry market is growing and is expected to reach a value of $ 292 billion by 2025. Although it is only just beginning, lottie is on the right track. to record nearly six figures in revenue over the next year and Alden said Average monthly revenue has grown 50% since the start of the year, according to documents viewed by Insider.

Alden said practicing the discipline was vital in turning his hobby into a successful business. This includes running every morning and going to bed at the same time every night. For Insider, Alden explains how she structures her day so that she can execute her ideas and find balance in her life.


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