How this 9-year-old turned her jewelry-making hobby into a side hustle for the whole family


London Drover loves sparkling jewelry. She likes to wear it. And for the past few years, she has been doing it too.

It all started with kits given to the nine-year-old from Grand Falls-Windsor for Christmas. Earrings, necklaces, key chains – all the things she made and gave as gifts. And now London is turning her hobby into a business for her whole family.

“We were just sitting down and I mentioned that I love making jewelry,” London said. Then she added that she wanted to make a business out of it, and her mother, Karis Drover, agreed.

Drover thought it would be a great way to fill in his daughter’s extra time during Christmas vacation.

“I thought maybe it would be fun to keep it busy for a bit,” Drover said.

She launched social media accounts under the name “London & Co” – for London and her eight-year-old brother, Cohen.

London Drover is the main creator of London & Co’s products, but she will need the help of her whole family to keep up with demand. (Submitted by Karis Drover)

All they were waiting for were a few orders from family and friends, but Drover says they already have more than 200 orders and six stores in Grand Falls-Windsor are selling the jewelry.

“I’m very happy,” London said.

When she first posted the business page, Karis Drover says, she expected a few orders from family and friends, but they’ve received more than 200 orders so far. (London & Co/Facebook)

The request has meant that the whole family is now involved in the business.

Along with London and her mother, her father Dale and Cohen also make products. Karis also orders supplies and follows up on orders. And their extended family, from grandparents to siblings, are also offering help — and Cohen hopes to have his own line of hockey-related items later this year.

Nine-year-old London loves making sparkly jewelry like earrings, rings and hair clips. Her younger brother, eight-year-old Cohen, hopes to make hockey-inspired keychains and necklaces later this year. (submitted/Karis Drover)

London says the answer to her success is simple.

“If I can guess, it’s because I’m nine.”

Dale and Karis Drover hope the business will be a lesson in money management.

“We had to invest so much money to get all the materials to get the business started,” Karis Drover said. “Once they start making an income from it…they will pay back the materials and then start making a profit.”

8:30 amLondon and Co is a jewelery business started by 9-year-old London Drover

Melissa Tobin chats with London and the Drover family about running this new venture 8:30 am

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