Jewelry Brand Alison Lou Opens Store in East Hampton, NY – JCK

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High jewelry brand Alison Lou has opened a boutique in the heart of New Yorkers’ favorite summer playground: the Hamptons.

The new boutique, located at 38 Newtown Lane in East Hampton, NY, and as colorful and whimsical as the jewelry collections are, was built to showcase. Fire engine red accents – the case wrap and solid doors and door frames knock beautifully against the robin’s egg blue walls and wall shelves.

A single case that runs through the corridor-like space blends the two colors, affecting a sophisticated Dr. Seuss vibe. The brand is famous Loucite Jelly hoops are highlighted in small wall vignettes.

“I wanted the store to be super colorful, like Alison Lou!” says Alison Chemla, founder and creative director of the brand. “We wanted it to be fun and make people smile, just like our jewelry does.”

Chemla adds that East Hampton is her favorite Hamptons town and she’s “been looking to open a store here forever.”

Alison Lou store inside
Top and Above: Inside the new Alison Lou store in East Hampton, NY

The brand has been a direct-to-consumer and wholesale brand since its launch in 2012 and has dabbled in pop-ups. But it’s the New York-based brand’s first official location. Chemla says she looks forward to “talking and spending time with our customers, really hearing from them and growing from their feedback.”

The new store is open Monday through Sunday from 10 a.m. to 6 p.m. and follows CDC guidelines for social distancing: only two people are allowed in the store at a time and curbside pickup is available.

Salem Mitchell Alison Lou
Model Salem Mitchell in Alison Lou Jelly Hoops, a photo from the brand’s new campaign

It’s a busy time for the small brand. Alison Lou just launched a new campaign with model Salem Mitchell (seen above) promoting Jelly hoops. And the company recently launched a thin Jelly hoop that offers Jelly lovers a lighter alternative to the classics.

Finally, Chemla has spoken on Instagram in her support of the Black Lives Matter movement and recently pledged 15% of all sales, indefinitely, to the Loveland Foundation, whose resources support black women and girls.

(All photos courtesy of Alison Lou)

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