Jewelry brand APM Monaco locks in Chinese and European investors

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European jewelry brand APM Monaco has teamed up with Chinese and European private equity investors to accelerate its global expansion.

On April 17, TPG Capital Asia (a regional branch of the American asset company TPG), leading a consortium of investors including the investment company China Synergy and the Parisian investment fund Trail, concluded a definitive agreement with APM Monaco for the acquisition of a 30 percent stake in the company by existing shareholders, according to a press release from TPG.

The transaction is expected to close within the next two months, according to the release. Although no financial details were revealed, the financial publication Reuterswho reported that the brand was actively seeking investors in February this year, said “the deal could potentially bring in close to $1 billion.”

The investment followed the recent boom in luxury consumer spending in China. Global consultancy Bain & Co. reported that the country’s luxury market grew 20% year-on-year in 2018 for the second year in a row, indicating that Chinese consumers’ appetite for high-end products, in particularly Millennials and Generation Z, has no signs of declining.

With extensive experience and expertise in investing in luxury companies such as Neiman Marcus, APM Monaco expects TPG to provide essential know-how to further develop in key areas. “TPG Consortium is the ideal leading global partner to continue developing our vision of contemporary luxury,” said Philippe Prette, Founder and CEO of APM Monaco. “TPG’s unique expertise in growing iconic brands and their confidence in our innovative products and business model make them an excellent partner to work with, and at the same time, China Synergy and Trail bring their respective strengths in China and Europe.”

Silver jewelry designer APM Monaco was founded in 1982 by Ariane Prette, who was inspired by Monegasque and French cultures and fashion styles. The brand was one of the international brands that pioneered investment in the Chinese market, as evidenced by the fact that it moved productions to China as early as 1992.

Today, the Monaco-inspired, Hong Kong-based brand has over 200 retail stores in 26 cities. China is an important market for APM Monaco, whose brand has not only opened stores in major cities, but also sold through major online e-commerce channels, including Alibaba’s Tmall marketplace and WeChat Mini Program store. . Last October, the brand also named Chinese actress Yao Chen as brand ambassador and unveiled a collaborative “APM Monaco x Yao Chen” collection in Beijing.

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