Jewelry brand Colette launches new flagship product in Los Angeles – JCK

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This year promises to be a pivotal year for the jeweler Colette. The brand, founded by designer Colette Steckel, is celebrating its 25th anniversary in 2021 and this week is opening a shiny new flagship store in Los Angeles’ Brentwood neighborhood, a few miles from its old boutique on Melrose Place, which is now closed.

Located across from the iconic Brentwood Country Mart at 250 26th St., the new store is more minimalist in its spirit and less brooding in its vibe than Colette’s Melrose Place store, which Steckel describes as “darker and more inspired. from the boudoir. ” The new spot is brighter and clearer, and made in pastels and “crème fraiche “(it’s a color) which make it” reminiscent of a contemporary apartment in Paris “, she adds.

Exterior of Colette store
Outside the new Colette flagship in the Brentwood neighborhood of Los Angeles

And this store does not only offer jewelry; it also offers a selection of accessories for the home of craftsmen from Paris and Mexico, selected by designers, representing the dual culture from which Steckel originates. There are chocolates by François Pralus, velvet backgammon sets by Hector Saxe, artwork by Benjamin Pietri, belts from NES and bags from Baní, among other rare finds.

“By spending so much time at home during COVID-19 closures, my family and I have come to rely on special little comforts that made us feel good, like board games, house scents, comfy sweatshirts, and more, ”says Steckel. “That, coupled with the fact that I think a lot of us were looking for different ways to improve our spaces… influenced this idea of ​​bringing more than jewelry. “

The designer, who calls herself “a true collector in every sense of the word”, plans to introduce more categories as the store evolves.

Colette Monoceros ring
Colette Monoceros ring in 18k yellow gold with enamel and diamonds, $ 3,436
Colette Steckel
Jewelry designer Colette Steckel in her new boutique

Steckel adds that the pandemic played a role in his decision to relocate his boutique, which also serves as a showroom for stylists: “My family and I quarantined ourselves together at home in Brentwood… We are all so used to traveling and running nonstop. , and the forced slowdown really made me fall in love with the house again. It also made me want to simplify things a bit.

And that means staying in your neighborhood most of the time. “I am so excited to be a part of the Brentwood local business community [because] I spend so much time there myself, ”says Steckel. “I love the camaraderie between neighboring businesses and feel very grateful to be a part of that mix. “

The designer hopes the flagship’s layout and vibe “will take away the intimidation and formality that can sometimes mean buying fancy jewelry.” To this end, she has set up a small vanity area where buyers can try on jewelry or discuss bespoke projects. But, she adds, “you can also come have a green juice and walk away with a game of backgammon from a little designer that you haven’t heard of yet.”

The space will host events to celebrate its existing designers and welcome new ones, and will also feature exclusive Colette jewelry creations. “I want the store to be a must-see destination for our local community and visitors,” says Steckel, “where you can always count on discovering something new.”

Above: Inside the new Colette store (all photos courtesy of Colette)

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