Jewelry brand Mejuri opens store in Los Angeles – WWD


Toronto-based direct-to-consumer jewelry brand Mejuri is expanding to the West Coast.

The brand founded in 2015 by Noura Sakkijha with the aim of providing high-end, everyday jewelry that millennial women can afford to buy themselves, will open a showroom/store in August at 8404 Melrose Avenue , next to the trendy Melrose Place shopping district which houses Glossier, Marc Jacobs and Isabel Marant.

After Toronto and New York, LA marks the minimalist jewelry brand’s third physical outpost with 488,000 Instagram followers, which in four years has quadrupled its year-over-year revenue, grown to 120 employees and inspired waiting lists of up to 70,000 customers, according to a spokesperson. The Los Angeles location is the first to open since the brand raised $23 million in Series B funding in April for retail expansion from venture capitalists including NEA, Felix and Imaginary.

Mejuri operates with a weekly drop pattern, and her dainty mini hoops and chain threader earrings, diamond line necklaces, zodiac signet rings, and dainty chain bracelets range from $29 to $2,000. The brand also sells engagement rings.

“California has always been an important market for Mejuri and there is nothing more valuable to us than meeting our community where it is,” Sakkijha said of the new opening. “The Los Angeles client embraces our mission to make luxury a daily habit, and we are thrilled to bring Mejuri to the West Coast.”

Mejuri’s jewelry is designed to appeal to millennial women.


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