Now is the time to start thinking about Christmas gifts, and if you’re hoping to support a local woman-owned business in the process, look no further than the new venture of Alexandra Mayr-Gracik and Miriam Mayr of Sabika Jewelry. , a Robinson-based direct-selling brand.
ALMI’s premier collection – the name is a combination of “Alex” and “Miriam” – includes 18k gold-plated coins, silver coins, baroque pearl elements and several convertible necklaces. Alternatively, the brand name can be read as’ all me ‘or, as a press release put it,’ a reflection of the design ethic for those who wear it to make each piece of jewelry their own and express their true selves. “.
With the onset of the global pandemic, plans to launch the new brand have been put on hold until now. The video launch for ALMI debuted on October 27 on Sabika Jewelry social media accounts and on YouTube.
ALMI Jewelry is not just an extension of Sabika, a 20 year old brand. It is her own creative endeavor that draws on the personal experiences of the Mayr sisters who support each other.
Sabika was founded in 2001 by Karin Mayr, the mother of two sisters, and has grown into a multi-million dollar brand in all 50 states plus Puerto Rico.
“Sabika has extremely loyal customers and I love creating jewelry for them every day. Then there are also those who come and go looking for new designs and I also want to include and create something for these women, ”says Mayr-Gracik, chief designer and CEO of ALMI, in a press release. . “Instinctively, while I was creating our current Sabika seasonal collection, I started to design other pieces that I thought would not only appeal to women looking for different styles, but were also inspired by the conversation that Miriam and I had two years ago. ”
This conversation took place during a short retreat where the sisters strategized and reflected on Sabika’s future.
“Miriam and I are very different, like all sisters,” says Mayr-Gracik, “but we balance each other and push each other to create every day. ALMI jewelry reflects that, and we hope that when women put it on, they admire their own female relationships – how those bonds make us stronger and even more so. ”
She adds that ALMI is inspired by “the links between women. From mother to daughter, from sister to sister, from friend to friend. There is oneness in oneness.
The company will also maintain Sabika’s focus on philanthropy. In October, the company continued its partnership with the Breast Cancer Research Foundation, selling a specially designed Pink Power collection with the goal of raising $ 45,000 for the cause. Sabika claims that, since 2010, she has raised over $ 2.2 million for various foundations and nonprofits in support of the fight against breast cancer.
Fittingly, every ALMI item comes with the ability to ‘choose your impact’ and a percentage of every purchase goes to Girls Inc, Earth Day Network, or Mental Health America.
The complete collection is now available for purchase on the Sabika Jewelry website.