Pakistani feminist jewelry brand tells stories of women of color with new ‘Gaze’ collection

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Founded by three sisters in Pakistan, Gemstone by HUR aims to redefine the global jewelry industry by designing unique, meaningful and impactful pieces. The brand’s mission is to provide equal employment opportunities to women artisans from disadvantaged backgrounds and to share the stories of strong women from ancient civilizations through each piece of jewelry in their collections. Already gracing women of color in over 55 countries around the world, Pierre Gemme by HUR is now entering the US market with its latest “Gaze” collection.

Inspired by the abundant inner beauty, kindness and generosity of those living in difficult and desolate circumstances, the ‘Gaze’ collection consists of eight pieces featuring a repeating eye pattern, reminding wearers and viewers of the importance to see the beauty that surrounds them. With its striking contrast of deep blue enamel and fine 22 carat gold, ‘Gaze’ jewelry makes a statement with any look.

“At Pierre Gemme by HUR, we find a common theme for every collection we release, trying to unite the pieces not just through their design, but through their greatest impact and cause,” says Founder Hina Hafeez-Ur. -Rehman in a press release.

“For ‘Gaze’, we found ultimate inspiration in the need to see beauty and hope in this world, even during troubling and desperate times. For every collection we release, we choose a nonprofit charity or charity to donate a percentage of profits to. For ‘Gaze’, 15% of profits will go to help war-affected families in Yemen and Ukraine through Save the Children,” she added.

Founded in 2019 in Lahore, Pakistan, Pierre Gemme by HUR quickly caught the attention of women — and men! — throughout the region. With their unique storytelling approach to each creation, Pierre Gemme by HUR jewelry not only commands attention, but also sparks meaningful political, cultural and life conversations, as many of the creations tell the stories of exceptional and inspiring women. of ancient civilizations.

“One of our first collections, Portraits of womenis entirely based on the life stories of extraordinary women who are role models and a constant source of inspiration for us,” Hina added.

“From kandaka earrings, inspired by the iconic Sudanese feminist, Alaa Salah, at the ‘A sorority’ campaign launched on Human Rights Day emphasizing the positive life experience of sisterhood – with proceeds going to Kakenya’s Dream, a non-profit organization in Kenya addressing the basic needs of vulnerable girls in rural areas of Kenya.

Made from fine brass and plated with gold or silver, Pierre Gemme by HUR jewelery is handmade by skilled craftswomen in Pakistan. One of the main goals of the brand is to change the traditionally masculine jewelry industry in their home country and around the world. Pierre Gemme by HUR works closely with local manufacturers in emerging communities, providing them with equal employment and skills development opportunities.

“As creators of Pierre Gemme by HUR, we want to feel a deep connection to the generations of strong women who have come before us and uplift all women around the world who want to express themselves through our jewelry and give back to the community. We hope these drawings and women’s stories will become a collective catharsis for all who seek inspiration and empathy and build a collective movement of women supporting and uplifting each other,” Hina added.

The ‘Gaze’ collection is now available for purchase on the Pierre Gemme by HUR official site and Instagram @pierregemmebyhur.

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