Patek Philippe has invested in Geneva-based jewelry brand Salanitro, a leader in jewelry design and gem setting in the world of fine watchmaking

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With the merger of two independent family businesses based in Geneva, Salanitro and Patek Philippe, the world of Haute Horlogerie will change forever. Patek Philippe acquired a stake in the jewelry design and setting company and raised the bar for creativity, innovation, quality and craftsmanship. The famous watch brand ranks among the most iconic watch brands in the world. The 30-year-old brand Salanitro shares the same philosophy as Patek Philippe – respect for tradition, service and a sense of responsibility towards its customers.


Thierry Stern comments: “We believe that this is a great opportunity to contribute to ensuring the future as well as the sustainability of a Geneva family business to which we are close and with which we share the same values ​​of excellence. , independence and family spirit. We are delighted to further strengthen our ties with Pierre Salanitro.


His well-run business is ideally positioned to continue its growth and develop its production capacity in the jewelry watch segment, which offers significant development potential.


Pierre Salanitro added: “I am very proud and delighted that Patek Philippe has taken a stake in my company. Patek Philippe is an emblematic Manufacture which represents the ideal partner to ensure the future of the company. I have great confidence in Thierry Stern and his team to continue our activities and guarantee jobs beyond generations. It will indeed be remarkable to see the creative fruit of the long-standing friendship and trust between Pierre Salanitro and Thierry Stern.

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