Rising jewelry brand Prounis marks its entrance into a department store – WWD


Jean Prounis’ eponymous fine jewelry line, Prounis, will mark its debut in department stores next week.

The brand will host a trunk show at Bergdorf Goodman next month. From February 26 to March 28, the Prounis trunk fair will kick off with a personal appearance by the creator on Tuesday evening from 5 p.m. to 7 p.m.

Bergdorf’s joins Prounis’ list of specialty retailers which already includes Dover Street Market in New York and Los Angeles, Holly Golightly in Copenhagen and Desert Vintage in Tuscon, Arizona. She also organized a trunk exhibition with Moda Operandi’s digital interface.

“Bergdorf Goodman, in particular, has a very great timelessness. It’s such a historic store that I think it fits the story and image of my brand. They really care about quality and there’s that old-world feeling, a tribute to a New York elegance of the past,” Prounis, 25, said of her decision to show with the department store.

While the designer focuses on direct-to-consumer and private sales, she decided to enter large stores, especially that of Bergdorf, for the chance to reach a wider clientele.

At Bergdorf, Prounis will sell its signature 22-karat gold pieces, as well as five-figure creations from its high jewelry line, including a South Sea pearl necklace with a star sapphire closure. Prounis’ fine jewelry creations were previously only available for purchase through private sales. Bergdorf will also help facilitate custom orders.

“I think it helps to grow our market, to meet the needs of a different customer, and to open up that costume of jewelry within Prounis. What a department store gives us is a really experienced salesperson who can help take on more customers – it’s basically an addition to our sales team,” Prounis said of the opportunity.


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