SoCal jewelry brand opens first Houston store in hot downtown Montrose


Fans of that SoCal-cool vibe will soon be able to get a casual look at Montrose’s hottest development. Gorjanathe California boutique jewelry brand, is set to open its first Houston location in the bustling Montrose Collective area this spring.

The news comes jointly from Radom Capitalowner and developer of Montrose Collective, and gorjana.

This new 1,375 square foot space promises a warm and bright space as well as gorjana brand jewelry and matching styles in 18k gold plating. Gorjana’s earrings, necklaces, bracelets and rings are lightweight and delicate, and are personalized with adjustable clasps and sliding beads.

Collections such as Parker feature customizable chain links and charms; the Fine offers diamonds, solid gold and more. The pieces are meant to be worn alone or layered.

Shoppers can expect a grand opening on May 15 at Montrose Collective.

“We are thrilled to welcome gorjana to Houston and Montrose Collective,” Radom Capital principal Marc Weisselberg said in a statement. “Their subtle and elegant West Coast-inspired pieces complement the Houston woman and blend effortlessly into our Montrose Collective ecosystem.”

Founded in Laguna Beach in 2004 by husband and wife Jason and Gorjana Reidel, gorjana has a significant online presence and more than 30 stores across the United States. The brand opened a store in the Music Lane shopping district on Austin’s popular South Congress Avenue in 2021.

“Our second location in Texas is in the brand new Montrose Collective development, a cool center with an amazing mix of stores and beautiful indoor/outdoor space that felt really true to our brand,” Gorjana and Jason said. Reidel in a press release. “We are excited to expand further into Texas, where we have enjoyed success with a dedicated customer base.”

The arrival of gorjana means even more jewelry options at Montrose Collective. As CultureMap was first to report, Brilliant Earth, a socially and environmentally conscious jeweler, is also moving into the mixed-use center. Trendy types can also expect global Gen Z and millennial favorite style brand Ganni within the collective.

Already one of Montrose’s biggest draws, the sprawling, pedestrianized Montrose Collective is home to a dozen retail and dining destinations, with more than 50,000 square feet of retail space and more than 100,000 square feet of office space. Radom Capital is also behind familiar and notable developments such as MKT Heights.


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