Spanish jewelry brand Uno de 50 makes a jump to the United States and enters Macy’s


Spanish jewelry shines at Macy’s. Uno de 50, a family business based in Madrid, has just sealed an alliance with Macy’s to open its first two stores at the department store giant.

The first of these will be located in Macy’s 34th Street flagship store, in Manhattan, while the second will be in Chicago. While with Hudson’s Bay Uno de 50 wants to cover the country, with Macy’s it will only open in select stores, Javier Gala, the company’s chief executive, told Mds.

The next planned opening with Hudson’s Bay will be located at Seattle’s Duty Free. Uno de 50 is also set to open a new store in Puerto Rico with retail operator Dufry.

The United States was one of the first markets on which Uno de 50 bet in its international expansion. The company opened its first store in the country in 2012 with a local, Miami-based partner, and now operates directly in the market through a wholly-owned subsidiary.

With the United States, Latin America is also a very important market for the company. Uno de 50 is present in countries like Guatemala and Mexico and is about to land in Panama.

China and Russia are two other markets where the company is pushing its expansion. In both cases, Uno de 50 operates through local partners. Worldwide, the brand will end this financial year with a network of 103 stores. The company does not disclose its turnover.


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