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UPDATE: Feb. 22, 2021 at 3:42 p.m.
If anyone sees a blonde girl with blue eyes walking around the Syracuse University campus delivering jewelry on a pink scooter and a matching helmet, there’s a good chance it’s Amanda Kruman.
The sophomore political science graduate has enjoyed unexpected success over the past two months thanks to her viral jewelry company Fully Wyred. Her company’s Instagram page features photos of rose quartz clocks, geode key chains, and wire and stone rings in all the colors of the rainbow.
Without Instagram, she would not have found a platform for her products. Amanda started posting her products with photos taken on her iPhone, with her most recent photos taken on a professional camera. It also strengthens its reach on social networks by paying to have its posts sponsored, which allows them to appear on different feeds.
Amanda also didn’t take this opportunity for success for granted. It donates 15% of its sales to charities, such as Planned Parenthood, Black Lives Matter, protest rescue funds and The Audre Lorde Project, which helps LGBTQ youth of color.
“I really try to give back when I can,” Amanda said.
The idea behind the business came from Amanda having downtime during winter vacation. In her home, Amanda came across some abandoned stone boxes her parents had kept in the 90s for their jewelry business.
The stones were collecting dust and her parents practically begged her to make good use of the remaining stock, she said. His original intention was to start a new hobby with the hopes of eventually earning a few extra dollars for rent and tuition loans. But after taking inspiration from a TikTok tutorial, Amanda started the business.
“None of this existed two months ago,” Amanda said. “I saw a TikTok, and I thought, ‘This is dope. I bet my mom has all the supplies. Let me see if I can do it.
At first, Amanda only took orders through her company’s Instagram direct messages, but her new Etsy page gives her a wider reach.
His first clients were people from his high school and from Cortland. Amanda attended two different high schools, which further expanded her network, said Ally, Amanda’s sister.
However, once her roommate from Rochester and her boyfriend from Pennsylvania started sharing her posts on their social media accounts, she started receiving a flood of orders from Tennessee, California and even Germany.
Dakota Kleefeld, Amanda’s best friend in Cortland, said she has always admired Amanda’s drive and passion for the things that matter to her.
“It fuels everything in her life, and he’s a really powerful and motivated human being, which I think has helped her so much,” Kleefeld said.
Along with her parents’ advice and supply of materials, Fully Wyred is an independent business and Amanda takes pride in always “getting it”, she said.
Recently, Fully Wyred sales have plummeted since the start of the spring semester as Amanda is not able to work as much as she could from home. Amanda said that because she didn’t put in as much effort, she doesn’t get as much of it as before.
As for the future of Fully Wyred, Amanda wants to build a business website and increase engagement and sales on Etsy as well as Instagram.
“Fully Wyred’s success is entirely attributed to his personality, focus, determination and personal quality of self-reliance,” said Ally. “Amanda has always been someone who goes above and beyond when she decides something.”
But even with declining sales, Fully Wyred continues to be driven by customer loyalty. Frequently called upon to make custom orders, the company’s products continue to expand to new heights.
On one occasion, a customer asked Amanda to make a red ring with the letter “C” in honor of her recently deceased mother. She had neither the material to create the letter nor the experience of bending wire to form the letter.
However, Amanda was determined to make this client’s wishes come true, and she learned how to create the letter with a liaison tool to manipulate the wire into a semicircle.
“She was really, really happy about it. And so a lot of things people ask me, I’ve never done them, ”Amanda said. “It’s cool because people may be able to say that there is something I could refine that they are interested in if they have something specific in mind.”
CORRECTION: In a prIn the previous version of this post, the name of Amanda Kruman’s sister was wrong. Le Quotidien Orange regrets this error.
Posted on February 21, 2021 at 10:31 PM