The jewelry brand opens 2 physical stores after a $13 million investment round

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AUrate, a New York-based, direct-to-consumer fine jewelry brand, plans to use some of the $13 million it recently raised to establish a physical presence.

The company is opening two permanent stores in New York, reports Women’s Wear Daily. They will be located in SoHo and on Madison Avenue.

They “will feature experiential technology that will introduce consumers to the raw materials and production methods enlisted to create Aurate jewelry,” according to the report.

They were due to open on October 12.

AUrate announced in late June that it had completed a $13 million investment round. With the Series A funding, led by Michael Platt of BlueCrest Capital, the company said it plans to expand its online and offline operations and invest directly in technology. Other participants included Point King Capital, Arab Angel Fund and Drake Management.

AUrate was soft-launched in 2015, when co-founders Bouchra Ezzahraoui and Sophie Kahn held full-time jobs at Goldman Sachs and Marc Jacobs, respectively.

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The brand was officially launched in 2017, with online and offline stores. The co-founders then raised $2.6 million in a funding round.

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