Travel jewelry brand Jet Set Candy opens in New York’s Grand Central – JCK


Where should a young brand specializing in jewelry on the theme of travel (and wanderlust in general) settle? In New York’s Grand Central Terminal, of course.

Such is the wise thought of Nicole Parker King, founder and general manager of the emerging brand of fine and semi-fine jewelry. Jet Set Candy. The brand opened its first-ever retail store in the busy and increasingly upmarket aisles of the iconic train station on July 25. It’s in a great location, right next to the high-end Tumi luggage store and across from candle and perfume supplier Diptyque.

Jet Set Candy Travel Charms
Jet Set Candy infinity bracelet and travel charms

King, a sixth-generation New Yorker, founded Jet Set Candy in 2014 and recounts JCK that from the moment she conceived the brand, she dreamed of opening a store in Grand Central. “Since Jet Set Candy is completely travel-centric, there’s no place on the planet that would be more ideal for a flagship store than Grand Central Terminal,” she says. “Some 750,000 people one day walk through the iconic structure and during the holiday season, that number jumps to a million a day. There’s also a wonderful mix of tourists, as well as New Yorkers and commuters, and we’ve got plenty of designs that represent the city and, of course, the world, so we’ve got something for everyone out there.

Jet Set Candy GCT
A colorful nook inside Jet Set Candy’s first store
Interior Jet Set Candy
Jewels can be found in cases and on the walls at Jet Set Candy

The interiors of the 316 square foot space reflect the playful and colorful character of the brand. Bright candy-toned hues are splashed throughout — the ceiling is mint green and there’s a 6-foot-tall hot pink Statue of Liberty. Travel quotes cover the walls and the custom-designed backlit crate wrap is wrapped in a world map.

The jewelry, crafted in 14k gold vermeil, sterling silver and 14k solid gold, ranges in price from $40 to $2,000. To celebrate the boutique’s debut, the brand launched the Passport Stamp collection, featuring charms inspired by passport stamp designs from countries around the world.

Above: Jet Set Candy’s collection of charms in New York (all photos courtesy of Jet Set Candy)

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