VC-Funded High Jewelry Brand Launches Spellbound Collection | New

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Designed exclusively for Cast in partnership with Lauren Harwell Godfrey.

LINK TO HI RES IMAGERY: https://kruppgroup.box.com/s/5dccdcvvzey50a0li77bejcqwmqj3ioe

NEW YORK, June 7, 2022 /PRNewswire/ — San FranciscoCast, the New York-based fine jewelry brand, is thrilled to welcome neighboring Bay Area designer Lauren Harwell Godfrey as the latest designer invited to create an exclusive collection for Cast to add to her growing list of collaborators. Godfrey’s collection, titled “Spellbound” is a celebration of the cool and the collected California styled with natural turquoise in hexagon shaped stacks, 14K gold, diamonds and blue zirconia.

The launch of the collection supports Cast’s mission to bring more discovery, wonder and joy to the fine jewelry shopping experience. Co-Founder and Creative Director Rachel Skelli partners with a variety of designers to create and curate exclusive collections. Each artful piece is distinct, but each can be paired for layered and unexpected looks. Through its unique partnership approach, Skelly has created a remarkable global roster of some of the most innovative designers in the jewelry industry, including Alice Ciccolini, Villa Francesca, Kristy Ford, Stacy Nolan and now Lauren Harwell Godfrey.

“Working with Cast was a collaborative experience that required trust and a lot of care. Rachel is very fond of fine, innovative and eye-catching jewelry and I knew my designs would be in safe hands with her and the entire Cast team. ” said Godfrey. Godfrey’s Spellbound collection captures his signature style using gemstones and figurative references from ancient cultures.

Skelly explains, “It was a pleasure to work with Lauren on this collection. Given my roots in graphic design, I have always been so drawn to Lauren’s striking graphic style. Her aptitude for design as well as her use of bold gemstones, colors and geometric shapes appealed to me and I knew immediately that I wanted to work with her.It was an honor to work alongside her to bring this special collection to life which is steeped in the rich symbolism which is so characteristic of his style.

The Spellbound collection celebrates the power of turquoise, known for its ability to captivate and calm. The real beauty lies in the combination of the raw and the refined. The marbled natural matrix of this powerful stone stacked against rich 14K reclaimed gold and a radiant pattern of Canadian pavé diamonds create a striking balance. Keeping the soothing blue tones, the blue zircon brings extra sparkle and the bold hexagonal shapes bring a graphic structure to the design that is synonymous with Godfrey’s own collection.

Cast’s Spellbound Collection price ranges from $1,100 to $5,500 and is currently available for purchase at www.castjewelry.com.

FOR PRESS INQUIRIES, PLEASE CONTACT THE KRUPP GROUP:

Delia Carnero to [email protected]

ABOUT DISTRIBUTION

Launched in September 2021, Cast is a place to discover high jewelry that is unexpected and full of wonder. Founded in San Francisco, Cast is both a brand and a retailer, dreamed up by two friends who wanted to make the experience of buying fine jewelry as enjoyable as wearing it. With the founder Rachel Skelli at the helm as creative director and advisor to founding investor Eric Ryan, Cast brings a new vision of fine jewelry to life. Skelly has been building brands for over two decades, with an optimism and creative vision that has given it the edge to reinvent established categories. Now it applies its branding and product-making magic to one of the world’s oldest industries. Cast’s history is rooted in discovery by offering a variety of voices – from the exclusive Cast-made collaborations they create, to the selected guest artists and distinctive pieces they present. Yet all the voices come together under Skelly’s direction and curation. Together, Skelly and Ryan are on a mission to turn jewelry curious into jewelry lovers and collectors with an experience that inspires wonder. Let your treasure hunt begin.

ON LAUREN HARWELL GODFREY

Lauren Harwell Godfrey is the founder and designer of Harwell Godfrey. She spent over 15 years as an award-winning art director and creative director in New York City and San Francisco, creating branded content for clients such as Adidas, Levi’s and Ray-Ban. Eager to embrace another growing passion, Godfrey enrolled in the inaugural class of San Francisco Cooking School in 2013. After graduating, her natural talents soon landed her an internship at the acclaimed restaurant. SPQR review, scenes at beloved Bay Area institutions Bar Tartine and In Panisse, and a hosting gig for Wired. Finding the process of working with her hands meditative, Godfrey began crafting bold accessories for herself and her friends in 2015. Striking an instant chord with collectors and retailers, these initial pieces were the spark for Harwell Godfrey line of accessories, founded in 2016. These one-of-a-kind pieces have been custom-crafted by Godfrey herself with intriguing and daring combinations of hand-worked leather and rough stones. Her foray into fine jewelry began in 2017 with a capsule collection launched during Paris Fashion Week with For Future Reference. Lauren has won the Gem Award for Jewelry Design (2022), a Couture Design Award (2021) and is one of the 10 finalists for the CFDA/Vogue Fashion Fund class of 2022.

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