Vhernier, the Italian fine jewelry brand that counts J. Lo and Kerry Washington among its fans, arrives in New York

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Italian jeweler Vhernier took bold steps to establish itself in the New York market this summer by opening two stores in Manhattan eight days apart. Hoping to attract two distinct clienteles, the brand settled on Madison Avenue and Wall Street.

At 400 square feet, the Wall Street site is like a jewelry box, located on the first floor below Harry’s Bar in Cipriani (appropriately, the space was once a First National Bank). The Financial District location aims to attract more men to Vhernier and as such are on display their signature cufflinks and a range of jewelry on offer starting at $650. Its convenient location makes the perfect stop after lunch or activity while waiting for a dinner date.

Meanwhile, the downtown location between 66th and 67th Streets is the crown jewel: a two-story, 2,600-square-foot boutique conveniently located in Madison Jewelry Row. It’s a world away from Wall Street – and it is. But, like other pioneering high jewelry houses, Vhernier plays at both ends of the island.

Tribes The well traveled sophisticated; women aged 30 to 70 with a strong personality and a curiosity for culture.

Brand fans Kate Beckinsale, Jane Fonda, Celine Dion, Kerry Washington and Jennifer Lopez.

The mixture Inspired by contemporary art, the collection ranges from elegant pendants on leather cords, to cufflinks and a one-of-a-kind high jewelry collection. Iconic pieces feature minimalist curved lines and architectural aspects.

Bestsellers Rings in general sell the best, and one in particular: the Abraccio.

Design Both stores were designed by Milanese architect and interior designer Ezio Riva and feature neutral leather, pops of orange, clean lines and yacht-like interior qualities. The furniture is all personalized and shipped from Italy.

Main dish The private viewing room with jewelry display cases on the second floor of the Madison Avenue store.

Prices $650 and up (and up and up).

Location Downtown: 783 Madison Ave, New York, NY 10065 Downtown: 55 Wall St, New York, NY 10005

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