Zales becomes exclusive retailer for jewelry brand Serena Williams


S By Serena – Presentation – February 2020 – New York Fashion Week: The Catwalks

Source: Dia Dipasupil/Getty

Serena Williams leaves its mark on the fashion world. Between her S by Serena clothing lineand her high-end jewelry line, she’s proving she’s more than just a tennis pro.

Yesterday, the 23-time Grand Slam singles winner announced his latest partnership with Zales. Not only will Serena Williams jewelry be sold exclusively at Zales stores in the United States, but you’ll also be able to shop new designs as well as reimagined fan favorites.

The Serena Williams Jewelry brand announced it via its Instagram account.

“It’s August 24th, you know what that means…⁠⁠Serena Williams Jewelry x Zales is HERE


⁠⁠Discover our sparkling, inspiring and simply amazing collections of new jewelry, exclusively at Zales!⁠⁠
Link in bio, check out all the new stuff,” they wrote.

On Serena’s personal page, she gave a deeper insight into the collection, while sharing her excitement.

“The @serenawilliamsjewelry X @zalesjewelers the collection is officially here! I’m so excited about this partnership and even more excited to have you all wearing the collection. #SWJxZales

“I am so excited to extend the success of Serena Williams Jewelry in collaboration with Zales. I have had a long relationship with Zales as a customer and have always admired their style and appreciated their reputation for quality and customer service. Presenting my collection to the Zales client makes so much sense and is truly a dream come true,” Williams said in a press release.

Seems like the feeling is mutual.

“We are extremely excited about working with Serena Williams. She is truly an inspiration and an icon,” says Jamie Singleton, President of Kay, Zales and Peoples. “Each design embodies her striking yet playful style, and we’re excited to bring Serena’s signature aesthetic to our customers, giving them another avenue to express themselves and connect with the energy Serena emits.”

You can shop the Serena Williams jewelry collection in stores and online at Here you will find over 60 pieces ranging from $129 to almost $10,000.


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